Role: Digital Copywriter
Peninsula Group is a UK-based multinational external HR services company. It operates within Canada as Peninsula Canada. As a digital copywriter, I generated conversion-driven SEO content, long-form blogs, guides, ghostwritten thought leadership articles, HR software copies, and digital ads. I also led UX content design initiatives, including redesigning user flows, processes, and layouts for HR software, landing pages, websites, booking forms, and CTAs.
Ghostwriting
Blogs, thought leadership articles, guides, and whitepapers.
UX Content Design
BrightHR App - Expense Approval
An improved and streamlined user flow for BrightHR app's new expense submission and approval feature.
HR Advisor Landing Page - Desktop
The user flow and copy for the desktop version of HR Advisor PPC landing page, including interactive form and booking confirmation.
HR Advisor Landing Page - Mobile
The user flow and copy for the mobile version of HR Advisor PPC landing page, including interactive form and booking confirmation.
Appointment Booking Forms
The user flow and copy for booking a service appointment or consultation call through web/mobile forms.
Conversion Landing Pages
Copies and CTAs for Peninsula's live service landing pages, including interface copies for booking forms.
BrightHR Software
BrightHR Timesheet App
BrightHR Contract Templates
Expert HR Advice
Health & Safety Compliance
Risk Assessment
HR Outsourcing
Employment Claims
Health & Safety Documentation
Email Copies
National Truth & Reconcilliation Day
Subject: In The Loop Newsletter by Peninsula
Preheader: Do staff get a paid day off on National T&R day? Find out more.
The ABCs of Workplace Safety
Subject: Do you know Your ABCs?
Preheader: We cover the essentials of addressing workplace injuries in this FREE webinar.
The Benefits of Staff Mentorship
Subject: Can you bring out the best in your employees?
Preheader: Plus, content on employment drug testing, managing workplace stress, and more.
Do You Need an AI Policy?
Subject: Is AI secretly taking over your workplace?
Preheader: Find out if your business needs an AI policy at our FREE webinar.
The Dos and Don'ts of Holiday Parties
Subject: Can you avoid holiday party disasters this year?
Preheader: Our experts share tips on coping with SAD, hiring seasonal workers, and more.
Social Posts
Copy Deck PDFs (opens up in browser)
The written copies for the pages can be viewed here (including interface copies for booking and contact forms):